Tuesday, 25 June 2013

EU court lawyer backs Google in 'right to be forgotten' case

  Google cannot be forced to remove "damaging" material from its search engine that was legally posted elsewhere, according to an adviser to the top court in Europe.
  The senior adviser to the European Court of Justice (ECJ), whose job it is to present a public and impartial opinion on cases the court receives, also said there is no general "right to be forgotten" under existing EU data and privacy laws.
  In an opinion published on Tuesday, advocate-general Niilo Jaaskinen said that Google cannot be considered the "controller" of personal data from other Web sites and therefore should not be responsible for what appears on sites it links to. Under existing laws, established nearly two decades ago, member state data protection authorities "cannot require" a search engine like Google to remove specific sites from its search results.
  "A national data protection authority cannot require an internet search engine service provider to withdraw information from its index," said Jaaskinen in the three-page opinion [PDF].
  Tuesday's opinion follows the case of a Spanish man, whose property was to be auctioned off because of failed payments to his social security contributions. He discovered that the information was online when he searched for his own name a decade later.
  The citizen in question filed a complaint with Spain's data protection authority, Agencia Espanola de Proteccion de Datos (AEPD), which upheld the claim. Google appealed the decision to one of Spain's highest court. The case was later referred to the ECJ.
  Close to 200 complaints in Spain await the decision of the top European court.
  The opinion also stated that companies with a presence in the EU remain under the laws of the member state they are based in -- even if the data is handled outside the EU. Jaaskinen said a company could still be forced to block access to illegal content, such pages with copyright-infringing or libelous material.
  Bill Echikson, Google's "head of free expression," said on Tuesday: "This is a good opinion for free expression. We're glad to see it supports our long-held view that requiring search engines to suppress 'legitimate and legal information' would amount to censorship."
  The opinion of the advocate-general is not legally binding, but often gives a good indication of how the ECJ will sway in its final decision.
  The case is expected to set clearer boundaries between the data protection responsibilities of companies while balancing free speech in the region.
  'Right to be forgotten'
  However, it could be a blow to the European Commission, which for years has been in charge of data protection and privacy rules in the 27 member state bloc of Europe. The opinion comes at a time when new laws have been tabled by the Commission in order to bring existing rules into a modern age.
  One of the proposals outlined by EU Justice Commissioner Viviane Reding is a specific "right to be forgotten," which would allow EU citizens to compel a company to delete all data it has on them. The "right to be forgotten" would force Facebook and Twitter to remove any data it had on you, as well as force Google to remove results from its search engine. It would also extraterritorially affect users worldwide outside the European Union who would be unable to search for those removed search terms.
  However, the Commission has not outlined in what circumstances such rights could be invoked, or logistically how the process would work. The U.K. has expressed its concern about such proposals and seeks to opt out of them.
  Web companies such as Google have said -- and lobbied to that effect -- that the "right to be forgotten" should not allow data to be removed or manipulated at the expense of freedom of speech.
  The advocate-general confirmed a right to be forgotten does not exist in current legislation.
  "The Directive does not establish a general 'right to be forgotten.' Such a right cannot therefore be invoked against search engine service providers on the basis of the Directive, even when it is interpreted in accordance with the Charter of Fundamental Rights of the European Union," said Jaaskinen.
  Under the existing 1995 EU Data Protection Directive, a person has to the right to "object at any time...the processing of data relating to him." The directive allows the correction of data held by a company as well as the ability to request a copy of their data. But it "does not entitle a person to restrict or terminate dissemination of personal data that he considers to be harmful or contrary to his interests," says the opinion.
  The new EU Data Protection Regulation, proposed by the European Commission and currently being debated in the European Parliament, will likely be voted on in the coming months after a series of delays.

Other new functions of Home windows 8.one

  Microsoft will use its annual builders meeting to release a preview of Windows 8.1, a free of charge update that claims to handle many of the gripes men and women have using the most current version on the firm's flagship operating program.

  Several on the new attributes are already demonstrated off now. The Establish conference, which starts Wednesday in San Francisco, will give Microsoft's companions and various technological know-how developers an opportunity to study more details on the brand new method and try it out. Furthermore, it will give the organization a chance to describe a lot of the reasoning driving the update and market builders on Microsoft's ambitions to get back relevance dropped to Apple's iPad and numerous equipment managing Google's Android computer software.
  You can find also speculation that Microsoft could demonstrate off a fresh, scaled-down edition of its Area pill desktops. One of several new options in Windows eight.one is the capacity to perform nicely on smaller-screen equipment.
  Windows eight.one is going to be offered as a preview beginning Wednesday for any person to obtain. It will be launched for the general general public later on inside the calendar year, though a particular day has not been declared.
  Home windows eight, which was launched in Oct, was meant to get Microsoft's response to shifting customer behaviors and also the rise of tablet computer systems. The operating process emphasizes touch controls about the mouse and also the keyboard, which experienced been the principle way persons have interacted with their private personal computers considering that the nineteen eighties.
  Although Microsoft has explained it has sold a lot more than a hundred million Windows 8 licenses to this point, some analysts have blamed the lackluster response to your functioning program for any steep drop in Computer system gross sales during the 1st a few months in the calendar year, the worst drop since monitoring by outdoors investigation firms commenced in 1994.
  Among the the grievances: the dearth of the Start off button over the reduced left corner with the screen. In former versions of Windows, that button gave people brief usage of systems, options and also other tasks. Microsoft replaced that that has a tablet-style, full-screen start out webpage, but that protected up whichever courses men and women ended up doing the job on, and it experienced only favorite programs. Further methods were being necessary to access less-used courses. Configurations, a research box and various features ended up concealed away in a menu that needed to be pulled out from your right. The best way to try this adjusted relying on whether a mouse or contact was applied.
  And whilst Microsoft has inspired people today to use the brand new tablet-style structure, quite a few courses ?a like Microsoft's hottest Business office application package ?a are suitable for the more mature, desktop manner. Individuals were compelled in the pill format when they start off up the equipment and had to manually change the desktop manner each individual time.
  Windows eight.one will allow people today to begin within the desktop method instantly. In that method, it is restoring a button that resembles the previous Begin button. Even though the Begin button will now choose folks again towards the new tablet-style start monitor, rather compared to the outdated Commence menu, the re-introduction in the acquainted button might allow it to be a lot easier for longtime Windows people to obtain accustomed into the alterations.
  Other new functions of Home windows 8.one consist of a lot more selections to implement numerous applications. Individuals can get much more options to determine simply how much of the monitor every single app usually takes even though displaying approximately four different programs, relatively than simply two. The update will likely provide a lot more integrated lookup results, exhibiting buyers previews of internet sites, applications and paperwork which are on the product, suddenly.
  Although Microsoft is addressing a great deal of your criticisms with Home windows, it really is positioning the update as more than just a fix-up position. From its perspective, the tuneup underscores Microsoft's evolution right into a extra nimble organization capable of relocating speedily to reply to buyer responses though also rolling out much more improvements for the myriad of Home windows units ?a smartphones, tablets or PCs.
  It really is essential that Microsoft sets things correct with Windows 8.1 as the outlook for your Computer current market retains receiving gloomier. IDC now expects Computer system shipments to fall by almost 8 % this yr, even worse than its former forecast of a one p.c dip. IDC also anticipates tablets will outsell notebook desktops for that 1st time this calendar year.
  In an indication that Microsoft Corp. is clearing out stock of the Surface area tablet operating the light-weight Windows RT working program, the corporate is efficiently reducing the price of that by including a keyboard deal with for free. The cover sells for $120 or $130 by itself.
  Microsoft also claimed this month that it might give prospective buyers of the RT edition of Surface area the Outlook electronic mail and calendar method at no additional demand ?a signing up for other Office freebies Excel, Term and Electrical power Point ?a and sweetening the offer you for the system that's priced starting at $499. That may appear as part with the Windows eight.one update.

Friday, 7 June 2013

Facebook aims to simplify advertising for marketers

  Facebook is gearing up for a new project to simplify its advertising platform, making it easier for marketers to decide how to place ads across the site.
  One of the plan’s major goals is to reduce redundancies in the 27 different types of ads that Facebook currently offers to marketers, by either getting rid of some options altogether or merging some tools into one product. Many of the types of ads that Facebook currently offers do a lot of the same things, such as encouraging online sales, in-store sales, or in-app downloads, the company said.
  For example, Facebook provides an online Offers product to advertisers to let them drive traffic to their website or product page, but many companies just insert a link into a Facebook Page post to drive traffic, so the option to create a dedicated online offer will disappear under the changes, Facebook said.
  Details forthcoming
  Because the program is still in its very early stages, many of the changes either were not disclosed or are still being worked out. The company announced the project during a briefing with reporters on Thursday at Facebook’s headquarters in Menlo Park, California. Most of the new advertising tools will not roll out until late summer or early fall.
  For Facebook users, the project is designed to provide a more unified set of ad formats, so advertisements appearing in the News Feed, in the right-hand rail on the desktop, and on mobile devices will look more consistent.
  The new program is based on what Facebook has learned over the last year or so from marketers as more of them have opted to advertise on new areas of the site, such as the News Feed.
  “A couple of years ago, the question was, ‘Do Facebook ads work?’” said Brian Boland, director of product marketing at the company. “We now know that they do,” he said.
  When Facebook sells advertising today, it presents marketers with a long list of options for how to advertise on the site. The marketers then choose which ones to use to target their audience.
  What's coming
  In the future, Facebook will present a more streamlined set of options based on specific marketing objectives, such as getting users to go to a company’s physical store or encouraging them to buy an app.
  So, instead of choosing among various ad products, companies will be able to tell Facebook they want to create an ad that, say, drives awareness of a message, or gets consumers to look at a video. Facebook will then put together a type of ad that will accomplish that.
  “Facebook is starting to realize it needs to really simplify what it offers to marketers and make what it offers actually social as opposed to traditional display advertising,” said Zachary Reiss-Davis, an analyst with Forrester Research.
  The project is aimed at reducing complexity, not control, for advertisers, according to the company. Companies will still be able to target and personalize their ads to certain audiences, but it will be easier to align those ads with their objectives, Facebook said.
  Finding new ways to target ads to the right users is a perennial goal for Facebook. The company last year rolled out its Custom Audiences tool as a way for marketers to target people they’ve previously done business with by using their phone number or email address.
  The program was expanded in February to third-party marketing firms to give advertisers even more data for targeting their ads.
  Earlier this year, Facebook also announced its acquisition of Microsoft’s Atlas Advertiser Suite, an ad analysis platform. The acquisition was intended to increase Facebook’s ad revenue and give marketers better information about their campaigns on both desktop and mobile.
  Facebook’s ad revenue for the quarter ended March 31 was $1.25 billion, representing 85 percent of the company’s total sales and a 43 percent increase from 2012’s first quarter. Mobile advertising revenue accounted for 30 percent of total ad revenue.

There was a bit perform in receiving it the way

  It has been in excess of a yr given that I to start with put in a make of Windows eight with a test equipment. Since then, I've operate it on a big selection of hardware, together with slate-format tablets, hybrid touch/pen/keyboard tablet PCs, regular laptops and multi-monitor desktop PCs ¨C components that mixes the aged (with Vista and XP-era devices) and also the new (a not long ago upgraded Main i5 desktop program). It has been on Intel processors, on AMD, on physical, on virtual: on rather a great deal each and every equipment I could find from the office.
  Testing and benchmarking is all very properly, however , you only really reach know an OS by living with it, utilizing it every day to perform every day duties on your day to day Computer. For me, that means the nice old-fashioned desktop Laptop.
  Most of my time is put in before a multi-monitor desktop machine, precisely the configuration a large number of individuals have worried about in comments to numerous Windows 8 posts. Whilst desktop people may well shortly be from the minority, you will find even now loads of us around. I rely on tools like Business and Adobe Lightroom plus they rely within the desktop ¨C and that?ˉs unlikely to vary until the tools modify. So for my desktop Computer, there?ˉs little improve in between 7 and eight while in the way I do the job.
  Another thing I?ˉve seen inside the months given that Home windows 8 achieved RTM, its evolution hasn?ˉt ended ¨C and it?ˉs however getting better. When i upgraded my desktop from Home windows seven to 8 just just after RTM it had been to all extents and functions merely a a little bit speedier Home windows 7 equipment having a new UI. But while using the the latest 160MB post-RTM update, and with all the arrival of some new system motorists along with a few of recent pieces of components, it?ˉs starting to be one thing fairly diverse.
  The a person massive change, certainly, is the Commence Screen. As improvements go, it?ˉs a big just one, but it?ˉs not the showstopper that some have built it out being. I?ˉve wound up dealing with it to be a whole monitor variation on the previous Get started menu, and utilize it in significantly exactly the same way. Much like the commence menu, the start Monitor ends up brimming with apps I?ˉve mounted, and i often tidy it up. There was a bit perform in receiving it the way I wished to begin with, but yet again, starting having a fresh new put in of Windows XP or 7 I?ˉd be accomplishing a great deal the exact same point ¨C grouping purposes and eliminating references to functions or resources I don?ˉt plan to use.

  Launching applications is simple ample. Faucet the Home windows essential and begin typing, once the word wheel filter displays your application, just select and click on ¨C or strike return. You?ˉre instantaneously back on the desktop and in the appliance you should use. That?ˉs all there exists to it, and if you utilised Vista or 7?ˉs look for box as your major technique of navigation you?ˉll locate the Start out Monitor a bit additional efficient while you don?ˉt must click while in the look for box to get started on obtaining apps or information.
  The arrival of the new Microsoft Sculpt Comfort keyboard designed some functions even less difficult. Although Home windows 8?ˉs Charms are just a mouse gesture away, possessing them on the keyboard is far simpler. 4 separate Allure keys indicate you can obtain to go looking, Share, Equipment and Options while not having to transfer your fingers absent from your keyboard. If you?ˉre working with a Windows eight Store-style app, the keyboard also comes with 4 keys that replicate the key Home windows 8 touch gestures. One particular handles a remaining swipe software change, though one more toggles the Snap watch for your working application. Another two start the start Display job switcher and open up the app bar.
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